Strategic advice on nutritional products
Product evaluations
Before launching a new product or product range in Asia, companies must evaluate how their product/product range will comply with food regulations for sale in target countries. This includes evaluating against existing national food legislation and future food regulations from regional bodies, particularly the Association of South East Asian Nations (ASEAN).
EAS specialises in carrying out this essential first step with a thorough product evaluation of:
- active ingredients and ingredient levels
- complete product formulas
- food labelling messages and product presentation
Where products are not in compliance with national food regulations, we will advise manufacturers on how to reformulate or adjust ingredient levels and food labelling requirements as well as any other additional developmental work accordingly.