EAS advisers to give full-day master session
08 January 2010
Representatives from the food and nutrition industry across Asia, Australia and New Zealand have been offered the opportunity to participate in a full-day workshop session presented by international consultancy EAS.
The session, which aims to help companies achieve success in the functional ingredients market will take place in Bangkok on February 3rd. Participants will get a clear picture on requirements for product placement and the different regulations in key Asian markets and the European Union to avoid the common pitfalls to successful marketing of products.
“To be successful in this market it is vital to have a good regulatory strategy in addition to business planning,” explains EAS Asia’s Regional Director Daniel Tsi, one of the speakers. “I would urge any company considering this market to attend – the workshop will particularly benefit professionals in business, marketing, R&D and regulatory affairs.”
The programme will guide companies on how to access functional ingredient markets in Asia and Europe. Strategic recommendations and examples will be presented to assist companies in understanding the regulatory aspects of product launch and marketing.
Regional Regulatory Affairs Manager Wai Mun Poon will give an overview of regulations for health supplements in key Asian markets, while EAS Europe Regulatory Adviser Pieter Lagae will look at the regulatory challenges companies currently face when marketing food supplements in the EU.
To coincide with this key event, EAS is offering a special deal on its two essential regulatory guides. The 100-page EAS ‘green’ Asia regulatory guide explains the different national rules on vitamins and minerals, herbs and other functional ingredients, novel foods and health claims in 10 Asian countries. The 250-page EAS ‘blue’ European regulatory book covers national rules on vitamins and minerals, herbs and other functional ingredients, and health claims in all EU member states as well as Switzerland, Norway, Turkey and Russia. These guides will help workshop participants get the most from the one-day event and will also provide a useful alternative for those unable to attend. To order, click here.
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